Asics Tokyo Flagship Store
Classic Cork Collection in Original Shell — international retail flagship
Asics specified the Classic Cork Collection in Original Shell across the retail interior of their Tokyo flagship store. The cork floor runs across the main shop floor, the warm tonal palette of Original Shell working alongside the brand’s product display and the architectural language of the store.
The choice connects directly to Asics’ brand positioning around movement, performance and natural materials — but also to the practical retail specification needs the brief surfaced. Acoustic comfort on a busy shop floor: cork’s closed-cell honeycomb structure absorbs footfall sound rather than reflecting it, lowering ambient dB across long trading hours. Sustainable specification: the Classic Cork Collection’s IBU EPD (A1–A3 GWP-total of 0.72 kg CO₂eq/m²) and BREEAM Exemplary classification align with Asics’ parent-company environmental positioning. Indoor air quality: PVC-free, GREENGUARD Gold and A+ French Mark certified — appropriate for a long-trading retail interior with daily customer footfall.