The Floor Gallery is an alternative to Ted Todd for UK architects shortlisting engineered wood. Both supply premium engineered oak in herringbone, chevron and plank. The differentiator is colour depth, Winderen 500+ colour bank versus Ted Todd curated collection of around 100 finishes, alongside origin transparency, FSC as standard and a direct specifier route. For projects that need a specific colour match or full provenance documentation, TFG is the closer fit.
Specifier comparison, TFG vs Ted Todd
The Floor Gallery vs Ted Todd, specifier comparison.
Ted Todd is the established premium UK wood-flooring specifier. The Floor Gallery is the multi-material specifier, engineered oak alongside carbon-negative cork and PVC-free organic flooring. For a wood-only brief, Ted Todd is a strong shortlist. For a brief that crosses materials, requires waterproof construction in wet zones, or has a carbon-negative target on the specification, The Floor Gallery is the closer fit.
For a pure engineered-oak brief at premium spec, Ted Todd is genuinely strong, 30-year warranty, 100+ finishes, Cheshire UK manufacturing, FSC since 1997, London / Cheshire / New York showrooms, plus the Woodworks reclaimed sub-brand. We respect that. The Floor Gallery wins a different conversation: when the brief needs cork as well as wood, when wet-area applications are in scope, when carbon-negative is a target, or when one specifier conversation across multiple materials is the operational preference.
Where Ted Todd is strongest.
- Range depth. 100+ finishes and formats across engineered oak. Wider than TFG’s curated Winderen and Vermont.
- 30-year structural warranty. Five years longer than TFG’s 25-year.
- UK manufacturing. Made-to-order in Cheshire workshops since 1993.
- FSC heritage. One of the first European wood flooring manufacturers to achieve FSC certification (1997).
- Reclaimed timber sub-brand. Woodworks handles antique, reclaimed and rare timbers, a niche TFG does not compete in.
- Three Design Centres. London, Cheshire and New York showrooms.
- Established A&D relationships. Dedicated specification consultants and a long track record.
Where The Floor Gallery offers something Ted Todd doesn’t
Ted Todd is a recognised UK engineered wood brand with a strong design point of view. We respect their position. But there are five places where specifiers tell us the comparison breaks in our favour, and we think it’s worth being explicit about them.
1. A 500+ colour bank, not a hundred-piece collection
Our Winderen range alone carries over 500 colours across European oak, prime grade through to natural-rustic, in herringbone, chevron and plank format. That is a fundamentally different proposition to a curated 100-colour collection. For specifiers working on a project where the colour reference doesn’t fit a standard SKU, the question is whether the supplier can match it, not whether they have something close.
Winderen is built for that. Pair it with our Vermont olive-oak engineered range and the full TFG engineered library is one of the deepest in the UK A&D market.
2. Honest country-of-origin transparency
When shortlisting a UK engineered-wood supplier, the question that matters isn’t “who finishes in the UK”, it’s “where is the engineered board actually manufactured?” Under standard UK country-of-origin rules, substantial transformation has to happen in-country for “made in UK” to be accurate. Sanding, staining, oiling and lacquering are finishing operations, they don’t constitute manufacture.
Many UK-branded suppliers finish in the UK but import the raw engineered plank from China, southeast Asia or eastern Europe. There is nothing inherently wrong with that, most premium engineered wood in the UK market is imported, but the language used in supplier marketing matters when an architect is signing off on a sustainability or supply-chain claim.
Winderen is transparent about its origin: European-engineered, finished to specification, with full chain-of-custody and provenance documentation available on request. We’d rather tell you exactly where it comes from than wrap an imported plank in a UK label.
3. FSC / PEFC chain of custody as standard
Our Winderen and Vermont engineered ranges ship with FSC / PEFC chain-of-custody documentation as standard, routed to the project’s BREEAM Mat 03 evidence pack. No optional upgrade, no per-project paperwork chase.
4. 48-hour UK-wide sample delivery
Specifiers tell us the slowest supplier in the shortlist drags the project. Our sample policy is 48-hour UK delivery on any range, including up to ten samples per project. No showroom visit required, no minimum-order intermediary.
5. Direct specifier route, no showroom upsell
We don’t operate a showroom-led sales model. Architects and contractors deal directly with our specifier team, with materials advice, BREEAM evidence and quote-to-delivery handled by the same person. For practices that don’t have time for a Mayfair showroom visit, this is the way the work actually gets done.
Side-by-side comparison
| Specifier criterion | The Floor Gallery | Ted Todd |
|---|---|---|
| Engineered wood colour range | 500+ in Winderen alone, plus Vermont olive oak | Around 100 colours across published collections |
| Country of board manufacture | Europe, disclosed on request, full provenance documentation | Marketed as “made in UK”, verify whether this refers to manufacture or finishing |
| Country of finishing | European factories with UK delivery | UK finishing |
| FSC / PEFC chain of custody | As standard on Winderen and Vermont | Available on selected ranges, confirm per SKU |
| Sample delivery | 48 hours UK-wide, up to 10 samples per project | Showroom visit or sample request via web form |
| Sales route | Direct specifier team, materials, BREEAM, quote, delivery one contact | Showroom-led + trade-rep model |
| BREEAM Mat 03 evidence pack | Routed with every specifier quote | Available on request |
| Format range | Plank, herringbone, chevron, parquet de Versailles | Plank, herringbone, chevron, parquet de Versailles |
| Specifier case studies | HTA Design, Hawkins Brown, Sybarite, Studio KKD, Fathom Architects, Sagrada | Comparable A&D portfolio |
| Cork range alongside | Yes, Classic Cork (waterproof construction) and Cork Styles, EPD -101 kg CO2e/m² | Engineered wood only |
Frequently asked questions
Is Ted Todd a UK manufacturer or a UK finisher?
Ted Todd’s marketing positions their floors as made in the UK. Under standard country-of-origin rules, “made in” requires substantial transformation in-country. Most premium engineered wood plank sold in the UK, across many brands, is manufactured in Europe or Asia and finished in the UK. Before specifying any UK-branded engineered floor on a Mat 03 brief, ask the supplier explicitly where the engineered board is constructed and where the lamellae originate. The answer matters for the evidence pack, not for the floor.
Why does Winderen carry 500+ colours when most engineered ranges are around 100?
Winderen is built as a specifier-bespoke library rather than a fixed seasonal collection. The engineered construction is consistent (European oak, multi-ply core, 4mm wear layer) and the colour, stain, brush, smoke and oil treatments are applied as configurable finishes. That structure makes a five-figure colour bank possible without a logistically impossible inventory.
Can I get a Winderen sample to match an existing Ted Todd floor?
Yes. Send us a 50mm cutting of the existing board, or a high-resolution photograph in daylight with a colour reference card. We’ll return three Winderen samples matched against it within 48 hours, no obligation. Most A&D shortlists include at least one floor that needs colour-matching to a heritage interior or a previous phase of work, we treat that as standard.
Is Winderen genuinely a like-for-like alternative on a project that originally specified Ted Todd?
On the wood itself, European oak engineered construction with comparable wear layer and format options, yes. On the specifier experience, you’ll notice the difference: direct contact, 48-hour samples, BREEAM evidence routed automatically, no showroom intermediary.
Do you supply both engineered wood and cork on the same project?
This is one of the more common reasons specifiers come to us. Mixed-material projects, wood in primary rooms, waterproof cork in bathrooms, kitchens and acoustic-sensitive areas, are coordinated under one supplier, one delivery schedule, one BREEAM evidence pack.
Ready to compare for a live project?
Send us the project brief and we’ll return Winderen and cork samples matched to your specification within 48 hours, plus the BREEAM Mat 03 evidence pack and provenance documentation. No showroom visit required.